Role: Content Strategist & Writer
Developed content strategy to focus on brand storytelling. Wrote web content for new website launch.
Grew channel to 50k subscribers. Over a few months, increased average video views from 5k to 20k+, with many videos garnering over 100k views.
Developed content, brand, & video strategy for YouTube influencer Violette_FR. Produced and edited 15 videos for Violette channel launch in collaboration with VIOLET GREY. Top performing franchise on VIOLET GREY’s digital publication, The Violet Files, with hundreds of thousands of views.
Wrote an editorial piece for VIOLET GREY’s web, email, and social channels.